This Old Bond Street store, operated by trusted luxury watch retailer Watches of Switzerland, stocks Rolex exclusively. The Swiss-made watchmaker is headquartered in Geneva but the company started life in London in 1905 as an importer of Swiss watches, making their relationship with the British capital a special one. By manufacturing their own watches Rolex went on to make a name for itself as the makers of the first waterproof and dustproof watch and the first timepiece with an automatically changing date. Rolex watches have been worn by Sir Edmund Hillary, the Everest explorer, Barack Obama, Winston Churchill and Jay Z. They are also popular with tennis star Roger Federer and are an official partner of Wimbledon.
Inside the Old Bond Street boutique, the mostly cream furnishings are mixed with pops of Rolex’s signature racing car green to create an immersive brand space. You’ll find the Rolex logo and crown worked in amongst the furnishings too as a reminder of their moto “a crown for every achievement”. Digital screens show the latest collections and the upper level provides a private space to speak with an advisor in this intimate store. Upon purchasing a new Rolex watch you’ll have it fitted to your wrist at the store and presented in a dark green presentation box complete with details of its five-year guarantee. As an official Rolex retailer, this is the best way to guarantee an authentic product delivered with top level service.