The West End is as synonymous with shopping as it is with theatre. The world’s high street, millions of locals and tourists visit every year to treat themselves to their favourite fashion, jewellery, watch, and beauty brands with new names winning space on these well-loved streets every year. For overseas visitors, it is a chance to shop tax free and pick up a great deal while you’re in the UK, and for the many who come from around the country this is a chance to shop labels not available in your hometown or explore the enormous flagship stores. London locals benefit from having it all on their doorstep, and is the go-to spot in the city to find everything you need, and everything you didn’t know you needed.

Luxury and high street sit side by side, with the very best of British retail to be found on Oxford Street and Regent Street, while Bond Street boasts some of the most coveted designer labels on one of the most expensive stretches of retail in the world, while Mount Street mixes up-and-coming independent designers with exclusive international names. Famous for its department stores such as Selfridges, Liberty, and Fortnum and Mason too, they add a unique character to the West End and have become tourist attractions in their own right that you won’t want to miss out on. If you’re looking for something more specialist you’ll find the best men’s tailors on the famous Savile Row, shirtmakers on Jermyn Street, and one-off beauty boutiques in Covent Garden.

If you thought it was just about filling your shopping bags with beautiful things, you’d be wrong. In the West End, shopping is about enjoying yourself, receiving a premium service and being treated as a valued customer. From private shopping suites and personal shoppers to personalisation services, in-store fashion shows, and special events. There’s plenty more to thrill you than just swiping your credit card, and it’s not just for elite shoppers either.