Swiss jewellery icons Chopard has chosen 12-13 New Bond Street as the home of their biggest European store. At its flagship maison, they invite you to make yourself at home in this cosy, yet refined, setting inspired by London’s historic members’ clubs complete with fireplaces and plush velvet sofas.
Of course the real reason to pay a visit is the stunning jewellery, watches and gifts to be found within. Alongside their statement luxury pieces, you’ll find limited edition watches and haute joaillerie that are exclusive to this store and inspired by its London location. Chopard also applies its excellence in craftsmanship to fragrances, sunglasses, writing instruments, scarves and more for a variety of exceptional present ideas.
The store was reopened in 2019 with a fresh new look and sustainable materials to reflect the brand’s ongoing journey towards more responsible making as the first watchmaker and jeweller to use ethical gold in 100% of their work. A number of glamorous celebrities and fans of the brand attended the launch party including Julianne Moore, Marion Cotillard, Alexa Chung, Livia and Colin Firth, Arizona Muse and Petra Nemcova.
The brand was founded in 1860 by Louis-Ulysse Chopard whose precision watchmaking and elegant designs soon caught the attention of Tsar Nicholas II of Russia, launching a long history of providing timepieces and jewellery to those with the highest standards. As an official partner to Cannes International Film Festival since 1998, it is no stranger to the red carpet and is always guaranteed to catch attention even in the most dazzling crowds.