American lingerie brand Victoria’s Secret has a four-storey palace to its girlish spirit on New Bond Street. The UK flagship carries a wide variety of underwear, pyjamas, loungewear, beauty and fragrances sprawled across its dazzling 3700 square metre space. You’ll also find the brand’s Pink label which offers a younger, collegiate style.
Bedecked in the brand’s signature pink and black colour palette with sparkling touches such as mirrored rails and giant chandeliers and huge video screens showing the latest campaigns, it makes a statement to anyone who walks by. Expect a room filled with the sound of the latest pop hits and the smell of their latest fragrance to get you in the mood for a fun-filled girls’ night in.
The store opened its doors on the street in 2012, its first ever branch in the UK at the time, and has had several appearances from the brand faces, known as “angels” since, including Adriana Lima, Alessandra Ambrosia, Leomie Anderson and Jourdan Dunn. The top floor of the boutique is fully kitted out for any VIP visitors, or shoppers looking to treat themselves to a more relaxing way to shop. The angel suite can be pre-booked to have exclusive access to it and try on as much as they like in the privacy of their own space. One of the store assistants will be on hand to offer a bra fitting to ensure that perfect fit and keep any drinks topped up. A general bra fitting service is also available in the rest of the store.