Among the many heritage fashion names to grace the buildings of Bond Street is Fendi. One of Italy’s oldest fashion houses, having been founded in Rome in 1925, it remains just as relevant today as ever. This London flagship houses womenswear, furs, shoes, handbags, accessories, watches and leather goods. Menswear can be found on the lower floor. Designs are overseen by creative director Silvia Venturini-Fendi, the third generation of the Fendi family to do so.
The store has three floors to explore in a modern, refined setting with a particular highlight being the backlit wall dedicated to the iconic Fendi baguette handbag. Gold, beige and black create an elegantly muted colour palette for the store, giving prominence to the goods themselves. A Murano glass chandelier spanning the full three floors of the boutique makes a striking centrepiece by contrast but is a meaningful nod to the brand’s Italian heritage. No expense was spared and no detail not thought through on the renovation which cost £3.2million. Naomi Campbell, Cara Delevingne and Poppy Delevingne were just some of the famous faces to attend the store’s launch party in 2014 at the request of, then co-creative director, the late Karl Lagerfeld.
Shopping appointments can be booked at the store by contacting the brand online. Appointments can also be booked for the brand’s made-to-order bag service to create something one-of-a-kind. Purchases made online can also be picked up at the New Bond Street store.