The New Bond Street boutique comes fully kitted out for everything you need for the Dior look from head to toe, daytime to nighttime.
Whether you have a red-carpet event that requires their most breathtaking couture, or you want to replace your favourite fragrance or pick up some beautiful jewellery for a loved one, you’ll find it all under the roof of one London Maison.
Star architect Peter Merino, whose work can be spotted in many Bond Street stores, has created a French fashion mecca in hues of grey, pale turquoise and pink that took four years to plan and build. Silk carpets and neo-Louis XVI furniture contribute to its grandeur, designed to evoke the feeling of being in a Parisian hôtel.
For men, the ground floor offers a demi-measure service in the Dior Homme boutique, the first of their UK stores to provide this. At the same time, the personalised touch is also available in the perfumery, which creates bespoke fragrances and sells La Collection Privée Christian Dior. The tea offered to guests is also inspired by the French fashion house’s perfume range for the whole brand experience.
The Dior Maison is one of the most prominent boutiques on Bond Street. Their largest UK store covers four floors and features different departments for baby and childrenswear, homewares, a shoe gallery and no less than three VIP shopping salons. Each department is connected via the light-frenched marble staircase decorated by an unusually animated mural by visual artist Oyoram.
Catering to Dior fans from around the world who gather on the cosmopolitan streets of London, the languages spoken by the staff include Russian, Arabic, French, Italian, Portuguese, Mandarin and Cantonese.