Patek Philippe sits at the middle of the street, where Old Bond Street meets New Bond Street, a metaphor, they say, for being in a location where tradition meets modernity. The Swiss watchmaker, home to iconic timepieces including the Nautilus, Calatrava and Aquanaut, only has three standalone boutiques globally and this is one of them.
Split across two floors, and fronted by large windows to let in natural light, the boutique is airy and inviting. Bespoke artworks, personally chosen by the Stern family, who has owned the brand since the 1930s, is displayed throughout the space and gives it a homely feel with an individual touch. While each of the brand’s three salons have been designed bespoke to complement their location, a few consistent details have been included such as the Cordoba leather wallpaper to create a subtly branded experience.
Patek Philippe doesn’t believe in having a “VIP” room, since they consider all their customers VIPs, but if you wish to discuss something privately, the Celestial Room is a quiet space to sit with an advisor. The salon also acts as a service centre for the watchmaker, part of their commitment to service, repair and restore any Patek Philippe timepiece regardless of its age. Customers can also see their master watchmakers at work through a window created in front of the service department. You’ll witness them working just as they do at the main workshop in Geneva with the same equipment and same attention to detail.