From designer labels to high street favourites, find the brands you can’t wait to discover in the West End with our street-by-street directory. Home to many flagship boutiques, unique in-store experiences, and hard-to-find labels.

West End Shows

The home of ground-breaking musicals, explore what’s showing now in the West End and book a theatrical experience that you’ll treasure forever. The sets, costumes, and performances are bound to leave you speechless.


View our collection of the finest luxury hotels in London’s West End. Selected for their outstanding reputations in unrivalled service, breath-taking interiors, top end amenities, and an unforgettable experience, they’ll take care of everything you need for a comfortable stay.


Browse our carefully-chosen guide to world-class restaurants and explore gastronomic London. Home to Michelin stars, celebrity chefs, and every cuisine you can imagine, make your next meal a truly special experience.


West End

The West End is the major shopping and entertainment centre of London. Its recognised as one of the most acclaimed and celebrated areas in the world. This iconic destination is an enticing and vibrant place to visit. Millions of visitors seek out this part of London for its art, culture, and history.

London’s West End boasts some of the most famous and legendary shopping streets in the world. Oxford Street is home to Britain’s second largest store Selfridges. Founded in 1909, by self-made Chicago millionaire, Gordon H. Selfridge.

The place for high end shopping is Bond Street, perfect for a spot of luxury retail therapy. It is the domicile for exclusive stores such as Burberry, Louis Vuitton and Tiffany & Co. South Molton Street is famous for its illustrious fashion store Browns. Another street not to miss is Regent Street, which is also known as “The Mile of Style”. There are many flagship stores here and the architecture is something to behold also.

Expect the finest service in the world, in one of the many five-star West End hotels here. Be sure to look at The Connaught in Mayfair, loved by the Americans, the Ritz London in Piccadilly. There are so many amazing hotels in this unique area. Why not try the legendary Claridge’s in Brook Street, adored by Royals past and present.

A visit to the Capital wouldn’t be complete without taking in the atmosphere of London’s West End shows. Theatreland is an area which, alongside New York’s Broadway is of the highest quality in the world. Most restaurants are within a 5 to 10-minute walk from the theatres. There is something for everyone in London’s West End.

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