Watchmaker Breitling opened on New Bond Street to great fanfare when it added its name to the prestigious line up of shops in 2013. David Beckham and John Travolta turned up to raise a glass to the makers of their favourite timepieces and explore the impressive space.
Split over two floors, the store carries the full collection of Breitling watches and some original designs you won’t find outside of London. A number of archive pieces are also displayed to truly immerse yourself in the brand’s history. A resident watchmaker is based at the store full time, and in full view, to unveil some of the magic of Swiss craftsmanship. To celebrate Breitling’s longstanding history with aviation, the interior is decorated with artwork on the theme and details, such as the curved underside of the stair treads which are curved to mimic an airplane’s wing, have been designed using the same theme for inspiration. Flashes of the brand’s signature yellow colour appear throughout the store that adds a distinctly Breitling energy to the space.
The watchmaker was founded in 1884 by Léon Breitling in St-Imier, Switzerland. It has specialised in chronographs, which are used particularly for industrial, military, scientific and athletic purposes, distinguishing itself from the competition. Today, that legacy has made it popular with car, motorcycle and surf sectors through partnerships with Bentley, Norton and the World Surf League. It also supports a number of charitable endeavours as well as working with a number of A-list names in its advertising campaigns.