About us

This platform was created by Christian Phillips, a digital property developer based in London. I was lucky enough to be an early adopter of the internet, in 1996, my particular speciality being the acquisition of 2 letter dot com country code domain names. Along with a business partner, we were able to acquire a number of these rare domains that related to ISO country codes. Our portfolio of names later became the digital asset foundation of global domain name company CentralNic PLC which listed on the London AIM market in September 2013.

After visiting the Geo Domain trade show in Chicago in 2008, I became inspired by the conference speakers and the other attendees. Here were a group of entrepreneurs and pioneers that were early to the internet and had, through foresight and their endeavours, acquired and developed some impressive geographic portals such as Vegas.com, Hawaii.com, Acapulco.com, PalmSprings.com, Nashville.com plus many more.

While at the trade show I decided that I’d like to develop and build something of note in that space at some point in the future. After much research it soon became apparent that it would be expensive to acquire a pure city dot com domain name, plus it’s a rare occurrence that they appear on the market for sale.

Some years later I noticed that the WestEnd.com domain name didn’t resolve to a website so I contacted the owners, a German telecoms company. Long story short, (because most people’s eyes glaze over when hearing about domain names) I was able to acquire this premium domain after 18 months of lengthy negotiations.

We rolled out a soft launch of WestEnd.com on the 13th of September 2017, all in all, including the acquisition timeframe plus site development our new website is the culmination of two years work, we are very pleased with what we have achieved to date.

Our mission is to showcase London’s West End to a discerning global audience via our WestEnd.com platform. This iconic destination is home to some of the world’s finest hotels, theatre productions, flagship stores, shopping streets, fashion brands, prime property and amazing restaurants.

Acquiring the definitive domain name and constructing a bespoke website was the first step on the journey, we have a way to go to get to where we envision our future.

We are constantly looking for ways that we can improve WestEnd.com, to create a seamless user experience for our visitors wishing to book hotels, theatre tickets and restaurants. Our current website has the ability to book luxury hotels and West End shows through our partners, in the future this will be more integrated into our own platform. We particularly like the slick booking systems used by Vegas.com and Broadway.com.

Another part of the vision for the marketing and promotion of WestEnd.com is to see our logo banners emblazoned on London busses and taxi cabs and to hear our adverts broadcast on the radio. We have already decided that we would like Joanna Lumley to do the voice over for our radio campaign, that’s on the to-do list to arrange.

Busses, taxis and broadcast media are just the start, we have our eye on many other creative forms of advertising and marketing, you’ll soon see our ads in GQ, Vogue, British Airways and Emirates magazines as well as across many forms of social media, watch this space….