About us

This website is the brainchild of Christian Phillips, an internet investor and digital property developer from London. I was lucky enough to be a fairly early adopter of the internet, in 1996, my particular speciality being the acquisition of 2 letter dot com country code domain names. Along with a business partner we were able to acquire a number of rare 2 letter dot com domain names that related to ISO country codes. Our portfolio of domain names later became the digital asset foundation of global domain name company CentralNic PLC which listed on the London AIM market in September 2013.

After visiting the Geo Domain trade show in Chicago in 2008, I became inspired by the conference speakers and the other attendees. Here were a group of entrepreneurs and pioneers that were very early to the internet and had, through foresight and their endeavours, acquired and developed some impressive geographic portals such as Vegas.com, Hawaii.com, Acapulco.com, PalmSprings.com, Nashville.com plus many more.

While at the trade show I decided that I’d like to develop and build something of note in that space at some point in the future. After much research it soon became apparent that it would be quite expensive to acquire a pure city .com domain name. For instance, London.com (even though it is not for sale) has an estimated acquisition price in the mid seven figure range (GBP).

Some years later I noticed that the WestEnd.com domain name did not resolve to a website so I contacted the owners, a German telcom company. Long story short, (because most peoples eyes glaze over when hearing about domain names) I was able to acquire this premium domain after 18 months of lengthy negotiations and a hefty price which is subject to an NDA.

We rolled out a soft launch of WestEnd.com on the 13^th of September, all in all, including the acquisition timeframe plus site development our new website is the culmination of two years hard work and we are very pleased with what we have achieved to date.

Our mission is to promote London’s West End to a discerning global audience via our WestEnd.com platform. This iconic destination is home to some of the world’s finest hotels, theatre productions, flagship stores, shopping streets, fashion brands, prime property, amazing restaurants and more.

Acquiring the perfect domain name and constructing a beautiful website is the first step on the journey, we have a long way to go to get to where we envision our future. I’ll give you a glimpse of what we have in mind.

We are constantly looking for ways that we can improve WestEnd.com, to create a seamless user experience for our visitors wishing to book hotels, theatre tickets and restaurants. Our current site has the ability to book luxury hotels and West End shows through our partners, in the future this will be much more integrated into our own website. We particularly like the slick booking systems used by Vegas.com and Broadway.com.

Another part of the vision for the marketing and promotion of WestEnd.com is to see our logo banners emblazoned on London busses and black taxi cabs and to hear our adverts broadcast on the radio. I’ve already decided that I’d like Joanna Lumley to do the voice over for our radio campaign, that’s on my to-do list to arrange. The WestEnd.com domain name certainly passes the radio test, I’m sure it’s a name most listeners would remember and want to look up.

Busses, taxis and broadcast media are just the start, we have our eye on many other creative forms of advertising and marketing, you’ll soon see our ads in GQ, Vogue, British Airways and Emirates magazines as well as across many forms of social media, watch this space….