Our core belief is that iconic destinations such as London’s West End should be showcased on exact match dot com domain names.
We first got the idea for this project way back in 2008 after visiting the GeoDomain Expo in Chicago. Many of the attendees were owners of high profile city, state and country dot com domains. This is where the seed was sewn to acquire our very own exact match geographic name.
In 2015 we were finally able to acquire WestEnd.com after 18 months of lengthy negotiations.
Our mission is to showcase London’s West End to a discerning global audience via our digital platform. This iconic destination is home to some of the world’s finest hotels, restaurants, theatre productions, flagship stores, shopping streets, fashion brands, prime property, galleries and museums.
We are constantly looking for ways that we can improve our website, to create a seamless user experience for our visitors wishing to book hotels, theatre tickets and restaurants. Our current website has the ability to book luxury hotels and West End shows through our partners, in the future this will be more integrated into our own platform. We particularly like the slick booking systems used by Vegas.com and Broadway.com.