Our mission is to promote London’s West End to a discerning global audience via our WestEnd.com platform. This iconic destination is home to some of the world’s finest hotels, theatre productions, flagship stores, shopping streets, fashion brands, prime property, amazing restaurants and more.
Acquiring the perfect domain name and constructing a beautiful website is the first step on the journey, we have a long way to go to get to where we envision our future. I’ll give you a glimpse of what we have in mind.
We are constantly looking for ways that we can improve WestEnd.com, to create a seamless user experience for our visitors wishing to book hotels, theatre tickets and restaurants. Our current site has the ability to book luxury hotels and West End shows through our partners, in the future this will be much more integrated into our own website. We particularly like the slick booking systems used by Vegas.com and Broadway.com.
Another part of the vision for the marketing and promotion of WestEnd.com is to see our logo banners emblazoned on London busses and black taxi cabs and to hear our adverts broadcast on the radio. I’ve already decided that I’d like Joanna Lumley to do the voice over for our radio campaign, that’s on my to-do list to arrange. The WestEnd.com domain name certainly passes the radio test, I’m sure it’s a name most listeners would remember and want to look up.
Busses, taxis and broadcast media are just the start, we have our eye on many other creative forms of advertising and marketing, you’ll soon see our ads in GQ, Vogue, British Airways and Emirates magazines as well as across many forms of social media, watch this space….