Known for their chic handbags and luggage, Longchamp serves up Parisian elegance on Bond Street to complement any outfit. Founded in 1948 by Jean Cassegrain, the label is still owned by the same family but now offers much more including ready-to-wear and shoes.
You’ll find a whole wall displaying the different variations of the pliage bag, an iconic product which is bought 11 times every minute around the world. Loved for its premium finish but lightweight and foldable nylon body, it became an instant hit when it was launched in 1993. The brand is named after the Longchamp racecourse in Paris and is instantly recognised by its racehorse logo.
Split across three storeys, the New Bond Street boutique plays with earthy tones and the carefully thought-through details reflect the design heritage of the brand. Folding screens to separate the rooms have been inspired by the iconic pliage bag and reflect the materials and colours of the full product range. The criss-cross patterns seen dotted around the interiors were created to reflect the LM pattern signature used by the brand. The New Bond Street site was the first ever London store for the brand, which now has several locations across the capital, and has been designed to create a more intimate and calmer shopping experience. The men’s collection can be found on the lower ground floor alongside luggage while the ground level is dedicated to handbags and footwear. The first floor showcases more footwear and the ready-to-wear line.