Switzerland has a reputation for exceptional timekeeping, and Watches of Switzerland on Oxford Street has the widest premium selection of wristwatches in central London.
Founded in 1924, Watches of Switzerland has been retailing the finest Swiss-made watches for over 95 years and have recently brought their passion to London. The elegant Oxford Street store is an upmarket boutique stocking classic, luxury Swiss timepieces, a dedicated repair service and a comprehensive line of pre-loved items. Offering an unparalleled selection of men’s and women’s styles, clients are welcome to browse the collections and speak to expert staff in a relaxed, informal environment.
The flagship showroom at 155 Regent Street was opened in 2014 and is Europe’s most extensive showroom devoted to luxury watches; This was followed by the launch of 439-441 Oxford Street in October 2015, which is situated between Bond Street and Marble Arch. The Knightsbridge store opened in June 2016, resulting in the brand’s “Golden Triangle” across central London. With all stores offering both personal and VIP service, the merchandise varies in each location, but all retain a reputation for first-class customer service.
Proudly at the forefront of introducing the latest concepts in design, faithful clients are guaranteed new and limited edition pieces from long-standing partners; Expect to find rare hand-picked pieces from the world’s most prestigious brands, including Patek Philippe, Rolex, Breitling, Audemars Piguet, Blancpain, Chanel, A.Lange & Sohne, Vacheron Constantin, Panerai, Piaget, Hublot, Zenith, Cartier, Omega and TAG Heuer, along with a curated selection of pre-owned watches.