H&M is one of the most prominent fashion shops on Oxford Street. The Swedish fast fashion giant has an extensive range of catwalk-inspired looks and everyday basics for women and men as well as a childrenswear line, home and beauty, all available on Oxford Street.
The brand promises “fashion and quality at the best price” and offers something for every occasion in your life from workwear, to sportswear, party outfits, underwear and pyjamas. The beauty range includes colour cosmetics and nail varnish, while the home section is full of trinkets to brighten your home including cushions, dinnerware, lamps and bed linen.
H&M was founded in 1947 and in 1976, it opened its first store outside of Sweden in London. In 2004 it pioneered the concept of designer high street collaborations when it launched a range with Karl Lagerfeld and has gone on to create partnerships with some of the most luxurious names in the industry including Stella McCartney, Jimmy Choo, Lanvin, Versace, Balmain and Moschino to name a few. Today the brand’s designer partnerships remain a key part of their identity along with a commitment to producing more sustainable fashion. As well as their eco-conscious collections, clothes recycling collection points are available at the store to help customers save their old pieces from landfill.