Find masterfully crafted crystal jewellery from Swarovski at two of their own-brand stores on Oxford Street. Since the company’s beginnings in 1895, the Austrian brand has consistently proved that crystal can be at the cutting edge of fashion.
Founder Daniel Swarovski wanted to make “a diamond for everyone” and pioneered new cutting techniques for crystal to give them more brilliance. In turn, this meant more creative possibilities for fashion designers who began to use Swarovski crystals in their couture creations throughout the 20th century. In 1980, Swarovski decided to create its designs and opened its first shop. Today you’ll still find the world’s most famous designers working with Swarovski crystal as well as a covetable collection of their creations including jewellery, watches and ornaments. A family company, the business is run today by Nadja Swarovski.
The store at 321-323 Oxford Street was refurbished in 2018, unveiling an exciting new look for the store with additional features. You’ll find a video booth at the back of the store to create memories with your shopping partners and a virtual reality jewellery station to experience the brand in a new way. There are also limited edition products available exclusively at the London stores.
Speak to a sales advisor about joining the Swarovski Club to be the first to shop exclusive products, receive discounts and attend VIP events. A repair service is also available through the store to ensure your precious Swarovski pieces stay in excellent condition.