Intimissimi

Italian lingerie brand Intimissimi has expanded its Oxford Street offering to two stores. Number 112-114 serves the east end of the street while on the west side you’ll find Intimissimi at number 368-370. Bras, knickers, pyjamas and loungewear are available at both with a focus on everyday items with a stylish twist to make your feel great in your own skin.

Romance and sophistication are at the heart of their designs whether shopping their basics range or opting for trend-led pieces for the new season. The Vera range focuses on providing extra support and a bridal range is perfect for those looking to feel beautiful and comfortable on their wedding day. Cup sizes range between B to F and a variety of styles from push up to strapless are on hand. Bra fitting is available at the store to ensure your purchase is a perfect match and a personalization service allows you to add your initials by ordering online and collecting in store. Look out for special multibuy offers in store to get the same excellent quality at a great price and earn points on your shopping with the Intimissimi card loyalty scheme to receive special discounts and perks.

Founded in 1996 in Verona, Intimissimi made a name for itself by selling through Victoria’s Secret but now has an extensive global store portfolio of its own. Some of the world’s most glamorous women have acted as the face of the brand including Dakota Johnson, Sarah Jessica Parker, Irina Shayk and Gisele Bundchen.