Japanese brand Uniqlo boasts two stores on Oxford Street, with number 311 serving as its global flagship. Known for innovative fabric and a rainbow of colours, it’s the perfect stop for strong wardrobe staples for her, him, and the kids.
Founded in 1949, London was the label’s first market outside their home country when it began expanding in 2001. It is now known worldwide as a brand that is not aimed at a traditional demographic put into boxes of age, gender, occupation or ethnicity, but rather one that unites people across all these categories through its fashion. Designed for living in, working in, and working out in, Uniqlo clothing is made to last, transcending trends and focusing on making perfect clothes which it calls ‘’ifeWear’’ Their Heattech bodywear is particularly popular with British customers to see them through the long, cold winters.