Bershka has four stores in London, and two of them are on Oxford Street. The sister store to Zara offers both menswear and womenswear aimed at fashion-conscious, music-loving, tech-savvy shoppers looking for the latest trends. New products drop weekly, so there’s always a reason to return.
The bigger of the two stores can be found at 460-490 Oxford Street, at the west end closer to Marble Arch and covers 930 square metres on two floors. It was opened in 2012 as the Spanish brand’s UK flagship. Across two floors, you’ll find a range of casual wear, denim, outerwear, shoes, jewellery and cosmetics at affordable prices for younger customers. Several collaborations with pop culture brands and iconic institutions are consistently among their bestsellers. In the past, these have included apparel featuring Disney characters, NASA, Pokémon, Hello Kitty and Metallica. In 2019 the brand also released a unisex line of clothing created with teen singer Billie Eilish.
Bershka was launched in 1998 by the Inditex Group, which owns many other Oxford Street favourites, including Zara, Mango, Pull & Bear, Stradivarius and Massimo Dutti. What sets it aside is its youthful spirit (and price point) that approaches fashion fun and playfully. Expect Bershka’s tagline “Creativity. Self-expression. Style.” to apply to everything. From their trend-driven product offering, fresh and modern store design and a playlist of all the latest hits to provide the perfect soundtrack to your shopping trip.