Selfridges

Selfridges on Oxford Street is one of London’s most popular department stores. It is famous for its wide range of designer brands, as well as its luxury goods. The store attracts shoppers from all over the world and is always busy. Selfridges is also known for its excellent customer service and helpful and friendly staff.

Founded by American Harry Gordon Selfridge, he arrived from Chicago with drive, ambition, and enthusiasm to build a store that was as much about service as it was about shopping, a store that to this day houses restaurants and bars, beauty services, personal shopping and events. This has been endorsed outside the company as well, as the only brand to be awarded Best Department Store in the World three times.

The six-floor shopping mecca is filled with fashion for men, women, and children, an expansive beauty hall and food hall, homewares, technology, and a newsagent. Fashion magpies should head straight to the Wonder Room on the ground floor, where some of the most luxurious watch and jewellery brands have their boutiques, including Tiffany & Co, Chopard, De Beers, Van Cleef & Arpels, and Cartier.