Ecco

The flagship store of Scandinavian shoe brand Ecco is located at 445 Oxford Street, with a full selection of styles for ladies, men, kids, golf and sports. You’ll find two more shops from the brand to explore on the street, one closer to Oxford Circus and the other by Tottenham Court Road, containing ladies, men’s and sports ranges.

Ecco is unique because they are the only major shoe brand to directly own all of its manufacturing units, meaning they have direct control over the quality and a deep understanding of what makes a shoe great. This has been true from day one, when founder Karl Toosbury, then a shoe factory manager, set out to run his own factory in Bredebro, Denmark, in 1963. Over the decades, Ecco has invested in innovations in footwear to make their shoes some of the most comfortable, supportive and long-lasting. From their Fluidform™ technology, which fuses a shock-absorbent sole to the upper without the need for glue or stitching for a more durable bond, to their use of Gore-Tex, which is waterproof and breathable, they are genuinely invested in your comfort. Thanks to these advancements, Ecco offers seasonal fashion shoes, bags and small leather goods and a much sought-after range of footwear for golf, hiking and outdoor use.

The flagship store is a homage to Danish design, emphasizing minimalism and functionality. The 225 square metre space features cosy, earthy tones and oak finishes with furniture sourced from fellow Scandinavian designers Muuto and Le Klint.