Oxford Street is home to the first Dyson store in the UK. The space is an experiential showroom for the full range of products from the British technology company. The area is as futuristic as the products, with black and white fixtures, cube display units and video screens lining the walls.
Here you’ll find iconic products, including their range of vacuum cleaners which you’ll be able to try out on a variety of different surfaces with a multitude of debris to pick up to see the effectiveness with your own eyes. You’ll also find fans and lighting solutions crafted with the same level of engineering to transform your home.
Their haircare range, including hairdryers and styling tongs, is available for you to see on the shop floor, but you can book a styling appointment at their first-floor salon at the Oxford Street site. Whether you’re interested in seeing how the technology works and why it’s less damaging to your hair, or you need to give your hair some bounce before a night out, book in with the team, who will be happy to help. If you decide to take one home with you, the store staff can personalize your carry case with up to three initials, a service exclusive to the store.
Dyson was founded in 1991 by British inventor James Dyson who had the idea to create a better vacuum cleaner that didn’t clog, lose suction over time or need a bag. Today the company remains dedicated to making improvements to everyday household products.