Masters of minimalism, Muji have 12 stores in the UK, with one based on Oxford Street in London’s West End. Spanning fashion, homeware and gifts, the Japanese brand’s philosophy is “no brand quality goods.” Its name derives from the brand’s original name of “mujirushi ryōhin”, which translates as “no brand quality goods”. Since its launch in 1980, the concept has been to provide valuable products free from excess. Care and attention are put into quality and thoughtful design while stripping away frivolous aesthetics and packaging. They are firm believers in the Japanese “su” aesthetic, which believes simplicity is not just modest or frugal but desirable and more appealing than luxury.
Clothing for women, men and kids focuses on comfort in staple colours; black, white, grey and navy. Their storage solutions are top-rated, helping customers live a more organized lifestyle along with helpful travel accessories designed to fit neatly in your suitcase. Other bestsellers include stationery and aroma diffusers. Many products help consumers practice the brand’s belief in eliminating waste by offering refillable products, from pens to lint rolls. Muji is a brand with meaning that puts mindful consumption and well-being at the heart of its offering.
Expect the store itself to practice what it preaches, with clean lines, neatly organized shelves, wood fixtures, and furnishings that bring zen to one of Europe’s busiest shopping streets. London was home to Muji’s first-ever international store in 1991 and continues to champion a fuss-free lifestyle for busy Londoners.