Urban Outfitters on Oxford Street, is the go-to High Street store for ‘metropolitan hipsters’. Founded in the 70s, it started out as ‘Free People’ in the States, but was rebranded Urban Outfitters in 1976. It has since been snapped up by retail-industry giant, URBN (who also own Anthropologie and the original Free People.) The brand now has over 200 standalone stores across Europe, United States, Canada, and is the go-to place for style conscious young adults. aged 18-28, who appreciate the experiential, immersive outlets and the fresh new products.
With two stores on Oxford Street (Marble Arch and Oxford Circus), there is a similarity between the outlets; The impressive three storey building, next to Topshop in Oxford Circus has the biggest selection of Urban Renewal items- where no two pieces are exactly alike. At just a 2-minute walk from Oxford Circus tube station, this store is always buzzing with loud music, uber cool shoppers and even trendier staff.
The Marble Arch flagship store, located next to Primark is deceptively spacious. Spread over four floors, it opened in 2013 and offers the full street savvy range, a click & collect service, record shop, beauty shop, home section, and the Urban Renewal fashion collection. Although it’s a large store with a central location, it doesn’t get too busy, and is a four-minute walk away from Marble Arch tube.
Shoppers with a fiercely independent spirit, love this global lifestyle brand. The eclectic product mix coupled with clever marketing, customer values and influencer relations, ensures stock is on point, limited edition and in demand- so it is the first port of call for new hipster subcultures and alternative fashion. Expect to rub shoulders with cooler than cool teenagers and floor staff!