Nike Town on Oxford Street is the sports giant’s UK flagship and has the most significant area dedicated to women’s sports and footwear in Europe. Proudly sitting on one quadrant of Oxford Circus since 1991, the ground floor is a welcome place where staff will be happy to guide you to one of the three floors above it to find what you’re looking for. Level one is dedicated to running, training and football, level two has gold, tennis and basketball gear, and level three is women’s ranges.
Alongside clothing, footwear and equipment, there are plenty of services and experiences at the store to make your visit memorable. One-hour personal shopping appointments can be booked to meet with an expert who’ll help you find exactly what you need or book a “gear up” session to help you set running or training goals, craft a plan and get the gear to help you achieve it. There are “trial zones” for running and football, allowing customers to try on footwear in more realistic settings, including a treadmill and mini football court. Digital foot scanners are an additional tool to ensure the best fit from Nike’s range. With their fitting service, you can also find the perfect fit for sports bras.
Football jerseys can be customized at the store with patches, custom badges, flags, letters and numbers. Nike Plus Members are entitled to exclusive products, rewards and offers only available at the Oxford Street flagship.