American sportswear label New Balance opened its European flagship on Oxford Street in 2016. At the time, it was the largest ever store for the brand, covering almost 1170 square metres and three floors stocked full of sports gear, trainers and equipment. The footwear range also includes trendy lifestyle trainers. Products cater to men, women and kids, with additional areas of the store dedicated to running, football and yoga.
To pay homage to its location, the store is filled with exclusive artwork depicting famous scenescapes from the capital created by London-based eco-artist Osian Batyka-Williams. Video screens in the store show inspiring footage of athletes, sports stars and events sponsored by New Balance, including the London Marathon, footballers Vincent Kompany and Aaron Ramsey, and Olympic bronze medal-winning triathlete Vicky Holland. The steel and polished concrete interiors mirror the sports labels’ futuristic innovation and style philosophy.
Staff will be happy to help you find the perfect trainers for your needs while using their 3D foot scanners. You’ll be able to store your details online for future purposes and link them to New Balance’s gait analysis app, Stride ID, to aid you in finding the proper footwear to up your performance.
The New Balance run club meets every Monday and Thursday evening at the store. Open to all abilities, you’ll get free training and make friends along the way, whether you’re looking to take up running for the first time or preparing for a marathon.
Push your performance to the next level at New Balance on Oxford Street in London. With an extensive selection of sophisticated sneakers, activewear and fitness essentials for athletes and enthusiasts alike, discover premium footwear designed for peak athletic excellence. Explore a world-class range from running shoes to training gear – dominate any arena with style!
Address: 287-291 Oxford Street, London
Email: [email protected]
Phone: 0207 499 8089
Website: www.newbalance.co.uk
Monday: 10:00 – 20:00
Tuesday: 10:00 – 20:00
Wednesday: 10:00 – 20:00
Thursday: 10:00 – 20:00
Friday: 10:00 – 20:00
Saturday: 10:00 – 20:00
Sunday: 12:00 – 18:00
One of the longest shopping streets in London, plan your trip to Oxford Street by clicking through our guide to the must-visit shops. Whether it’s your first-time or you count down the days until you’re back on the street again, you’re guaranteed to read something you didn’t know before in our guide.
