River Island has three superstores on Oxford Street that house all of the brand’s collections across womenswear, menswear, and childrenswear. The London favourite, which started life as ‘Chelsea Girl’ over 60 years ago, has remained one of the most fashionable retailers on the High Street for generations. Today, new styles arrive in store every week, from directional, catwalk-inspired pieces, to everyday essentials. Dedicated to fashion for everybody, you’ll find a petite and size range in the women’s department and big and tall in the men’s section.
You’ll also find the Style Studio located in their flagship at 473 Oxford Street. Proving that personal shopping isn’t just for the rich and famous, a free and friendly service is available with one of their in-store stylists for an expert consultation that will leave you confident with your purchases.
River Island has upped its design game recently with collaborations with Rihanna and London’s emerging creative talent, including Sibling, Eudon Choi, James Long, and Liz Black.
Childrenswear ranges from newborn to 12 years, including outfits for flower girls, pageboys, and schoolwear. If they’ve behaved themselves, retro sweets are also on sale for a pick-me-up between shops.