River Island

River Island has three superstores on Oxford Street that house all of the brand’s collections across womenswear, menswear, and childrenswear. The London favourite which started life as ‘Chelsea Girl’ over 60 years ago, has remained one of the most fashionable retailers on the High Street for generations. Today, new styles arrive in store every week from directional, catwalk-inspired pieces, to everyday essentials. Dedicated to fashion for every body you’ll find a petite and plus size range in the women’s department, and big and tall in the men’s section.

You’ll also find the Style Studio located in their flagship at 473 Oxford Street. Proving that personal shopping isn’t just for the rich and famous, a free and friendly service is available with one of their in-store stylists for an expert consultation that will leave you walking away confident with your purchases. Choose from ‘Studio Fix’ a 30-minute appointment for when you need to find the perfect outfit but you’re short on time, ‘Studio Select’ a one-hour appointment to help fill your wardrobe with ensembles to make you feel like a VIP for upcoming special occasions, or ‘Studio Inspire’ a two-hour appointment to refresh your wardrobe and fill it with pieces that work for every aspect of your life, working in current trends and seasonless essentials.

River Island has upped its design game in recent years with collaborations with the likes of Rihanna, as well as London’s emerging creative talent including Sibling, Eudon Choi, James Long, and Liz Black.

Childrenswear ranges from newborn to 12 years including outfits for flower girls and pageboys and schoolwear. If they’ve behaved themselves, retro sweets are also on sale for a pick-me-up between shops.