The Adidas flagship store on Oxford Street is on four floors and covers an enormous 27,000 square feet, it’s the sportswear brand’s most technologically advanced store, with 100 digital touchpoints.
Shoppers can order different sizes from the stockroom via interactive changing-room mirrors. A Bring It to Me feature allows shoppers to scan products, ask for their size, check stock and make purchases without queuing or hunting a designated collection space.
The Running Lab means you can find the perfect footwear after running for one minute on its treadmill, while The Base offers product experiences, interactive challenges and activations.
In one changing room, you can pose for a selfie in your new kit next to an LED screen showing the Arsenal Emirates stadium. Product customisation, sports bra fitting and a professional trainer cleaning service are also available.
All the Adidas latest releases are here, and while the brand is associated with sports gear, this flagship also meets lifestyle and fashion needs.