Whichever end of Oxford Street you’re at, there’s a huge Primark store stacked full of the latest fashion waiting for you. With something for the whole family at unbeatable prices, this is a top shopping spot for fashion lovers who want to get the most for their money.
The Oxford Street East branch, close to Tottenham Court Road, is the slightly larger of the two, acting as the brand’s UK flagship. As well as four floors of womenswear, menswear, childrenswear, beauty, home, luggage and travel and confectionery at ultra-low prices, there’s also an Insomnia coffee shop for when you need to take a break from all that shopping. Wizards and muggles alike will love the shop space dedicated entirely to the brand’s hugely popular Harry Potter merchandise. From Gryffindor bedding and Hufflepuff pyjamas to Ravenclaw backpacks and Hedwig keyrings, Harry Potter glasses and lightning bolt hoodies, it’s a must-visit for fans and located conveniently within walking distance of the Harry Potter theatre show. Primark Oxford Street East is also home to the beauty studio where appointments can be booked for manicures, lash extensions and threading.
Primark’s Oxford Street West location, though smaller, is still impressive covering 6500 square metres and carries a huge range of womenswear, menswear and childrenswear, including shoes, bags, underwear, nightwear and accessories. There’s also the beauty range which consists of makeup, skincare and tools. The homeware section is full of things to brighten your home from bedding and towels, to mugs and mirrors, as well as luggage and travel accessories. Both stores on Oxford Street are wheelchair accessible.