H&M

The huge H&M store on Regent Street spans three floors of womenswear, menswear, youth, kids and beauty collections. From essentials to this season’s big style hits, this store offers plenty for every generation. You’ll also find dedicated collections for maternity, petite and plus-size customers. If you were hoping to find the homeware range at this store, don’t worry, there’s a dedicated H&M Home store a few doors down.

From its origins in Sweden in 1947, H&M has become one of the best-loved high street brands worldwide, with quality and affordability at the heart of it. As a fast fashion brand, H&M has always delivered the latest trends from the catwalk to the store in record time. In 2004, it pioneered the concept of high-street collaborations with luxury brands, releasing a limited-edition collection with Karl Lagerfeld. They’ve continued this legacy with some of the most exciting names in fashion over the years, including Versace, Stella McCartney, Jimmy Choo and Balmain. Be prepared to queue on launch day for designer collaborations; they’re always a sell-out!

If you’re looking for something in particular at the Regent Street branch, the H&M app will be your in-store guide. Browse the items available at this branch, including colour and size variations, or check to see if products from your online wish list are in stock at the click of a button. You’ll also see if the item is available at other nearby stores. Shopping has never been easier.