Denim legend Levi’s joins the line-up of flagship stores on Regent Street in London’s West End. Home of the 501 and plenty more fits and washes to help you find your perfect pair of jeans, you’re in good hands here. This branch is one of their “tailor stores” too, meaning there are lots of options for you to customise or have alterations carried out on your new gear. From colourful patches and studs to shortening the length or tapering the legs, they’ll make your jeans work for you. You can even bring in your old, worn jeans to be upcycled into something new.
For something truly bespoke, book an appointment with the master tailor to make use of their Lot 1 service where you can design your own pair from scratch from the weight and wash of the denim, to the pockets and rivets. They’ll be handmade on site to your measurements, taking around 16 hours of work. This service is only available in five cities worldwide so don’t miss this exclusive opportunity.
The company dates back to 1852 when Levi Strauss, a Bavarian immigrant in San Francisco, invented a pair of work overalls made from denim and copper rivets with his tailor Jacob Davis. From a pioneer of sturdy workwear to a fashion icon, Levi’s has been entwined with the history of jeans themselves from the very beginning. The Regent Street flagship is imbued with this history, making use of reclaimed and vintage furniture to create a rustic, industrial look that takes you back to the brand’s roots.