Hollister promises to bring the spirit of an endless summer to Regent Street with its laidback Californian vibes. Designed for a youthful customer, the brand is best known for its hoodies, logo t-shirts and casual wear with the seagull emblem personifying the surfer-inspired look. There are styles for girls and guys including denim, swimwear, shoes and fragrances. You’ll also find their sister brand, Gilly Hicks, at this branch which specialises in intimates, pyjamas, loungewear and activewear for comfortable and stylish apparel whether you’re working out or working out what to watch on TV.
Hollister was founded in 2000 and became an instant cult hit with teenagers around the globe. Loved for the lifestyle they embody as much as the clothes themselves, the store is an immersive experience to indulge in some California dreaming no matter what the weather is doing outside. Dim lighting and tropical plants complete the wooden beach shack interiors, while huge digital screens display the latest editorial footage, usually filmed on some far-off sea front. This brand knows how to have a good time and the Regent Street branch caused quite a stir when it opened in 2014, employing a throng of muscular body guards to party outside the store front, give away freebies and pose for photoshoots.
To offer even more value to their young customers, there’s 10% student discount available on every purchase. What’s more, members of the “Cali Club” can earn points when they shop to be used as credit at a later date.