Since cult American fashion and homewares label Anthropologie launched in Europe with the opening of its Regent Street store in 2009, it has gathered an equally devoted following this side of the Atlantic. It has proved its popularity with Brits and now has 12 branches across the UK. The sister brand of Urban Outfitters caters to creative, intelligent women who value style over trends and is designed with five ‘muses’ in mind: soft & delicate, boho chic, effortlessly cool, elegant, classic, and modern sporty.
As well as their own name label, the 11,000 square-feet store stocks several boutique brands, each with a similar aim to provide vintage-look clothing and ‘flea market find’-inspired knick-knacks for women who love the style but don’t want the hassle. Regular collaborations with established and up-and-coming artists keep the product offering fresh.
For many, the flagship UK store is their dream home; three floors of rustic wood, and upcycled furniture, scattered with their ethnic-influence wares. Central to the store is an astonishing 1,500 square feet, plant-covered wall, home to 14 different species, and irrigated by rain water, that can easily make you forget you’re on one of London’s busiest roads.
If you have an important occasion or need a style overhaul, book an appointment with their in-store personal stylist to show you the latest collections from Anthropologie and advise you on the best pieces for you. Couples looking to bedeck their love nest in Anthropologie’s distinct interiors and furnishings can also take advantage of their gift registry service and enquire online or in-store.