The Jo Malone flagship store on Regent Street in London’s West End is a portal to the British brand’s world of luxury fragrance. Famed for delicious scents in elegant packaging you’re bound to find more than one aroma for you among their candles, diffusers, sprays, colognes, bath and body products. Since its founding in 1983 it has amassed a fiercely loyal following who include a number of celebrities such as Karen Elson and Poppy Delevingne.
There are a number of exclusive products and services available at this store. Jo Malone Regent Street is an entire collection of fragrances that are either new limited editions or revivals of discontinued scents that you won’t find available online or in any other store in the world. Head to the Artisan’s Studio area where you’ll find exciting personalisation options. From your choice of coloured metallic perfume bottle lid, to embossing or engraving of your initials, or even a short message can fit on candle lids. Gift boxes can also be customised with initials or a symbol. Everything will be done on the spot, in front of your eyes, ready for you to take away that day.
The store itself is as pretty as the brand’s packaging. Cream cabinets with black trims, mirrored shelves, a botanical chandelier and a bed of lush green plants in the window to freshen the air give the vibe of a beautiful London townhouse. Take a seat on the chaise lounge and try as many scents as your nose can possibly manage.