For a vast choice from American outdoor clothing specialists The North Face, look no further than Regent Street. The 4,300 square feet store is the brand’s flagship location in the UK and carries apparel and footwear for men, women and kids from newborn up to teenagers. They also have equipment including bags and tents designed to withstand whatever weather conditions you might encounter. The Summit Series provides a professional line of alpine equipment and their Mountain Athletics line, also stocked at this branch, focuses on the training gear you need to reach your goal.
The North Face was founded in 1966 in San Francisco when two hiking enthusiasts sought to open a store of the best apparel and equipment for their favourite hobby to city dwellers who dreamed of the mountains. Named after the coldest, roughest side of the mountain, they sold only top quality products to face any challenge head on. Over the years they grew from word of mouth amongst outdoor enthusiasts and by sponsoring expeditions, expanding into new product areas including skiing and sportswear for backpackers, trail runners and rock climbers. Today they are spurred on by the motto “never stop exploring” and partner with athletes across the globe who live by this philosophy too.
Expect to find some of these athletes hosting events at the Regent Street store, as well as huge screens showing the latest adventure sports films to inspire your next outdoor exploit. Customers can even make use of their in-store lockers in order to explore the West End with a lighter load and start the adventure early.