Kiko Milano

The Kiko Milano store on Regent Street has two floors of colourful cosmetics to play with. The Italian brand, founded in 1997, is the perfect blend of creativity and affordability, and with 1,500 products in store you’ll be spoilt for choice. In addition to make-up for face, lips and eyes, you’ll find a skincare line and accessories to help you achieve flawless appeal.

A visit to this store is a truly hands-on experience with so many testers to try and Kiko Milano make-up artists at your disposal to give you hints and tips to get any look you desire. Short for time? Book an appointment to avoid disappointment. There’s little need for much décor in this space as the products create a rainbow of colour on the display shelves that they really pop against the glossy black surfaces and UV lighting scheme. It’s a real feast for the eyes. When the Regent Street store opened in 2013 it was only the second UK store for the brand but it has quickly grown a fanbase across the country, and internationally, for its professional quality make-up for under £10.

The brand’s motto is “be what you want to be” and it prides itself on creating a range that can help you achieve this no matter your age, skin type, skin colour or personal style. They are proud to be from Milan with all their products made in Italy and inspired by the fashion capital’s latest trends.