Floris brings the world of fragrance and the world of bespoke together at their flagship on Jermyn Street. One of the oldest businesses on the street, the family-run parfumiers has been in existence since 1730. Now under the care of the 9th generation of the family, Edward Bodenham, they make a beautiful array of perfumes to an exact science, many recipes for which have been passed down since the early days of the business. Never floundering, famous customers over the centuries include author Mary Shelley, Florence Nightingale, Winston Churchill, and Marilyn Monroe. New scents are still developed on site at Jermyn Street though production takes place at their Devon factory which was opened by Princess Diana in 1989.
Floris has been granted several Royal Warrants, the first in 1820 as smooth pointed comb maker to George IV, and is now an official supplier to HRH Prince of Wales and HM The Queen.
The Jermyn Street store underwent refurbishment in spring 2017, adding a ‘museum’ at the back of the store where customers can discover historic artefacts and ledgers from the brand and early examples of products. The front of the store was given a facelift too with luxurious marble and wood flooring and a brightly lit central island for trying all the magnificent scents under each bell jar. Some things remain the same though, like their Spanish Mahogany cabinets purchased at the Great Exhibition in Hyde Park in 1851.
Floris has even created a fragrance in homage to its home of 300 years. The Jermyn Street eau de parfum translates the area’s refined elegance and understated class into a unisex scent with notes of gin and old copper stills, London Plane, the capital’s most common tree, and amber, cedarwood, and musk, representative of its shirtmaking tradition.