They may be known for their British country styles, but you’ll find the Barbour flagship store at the heart of the capital, in Covent Garden. The two-storey space houses the men’s and women’s Lifestyle and Heritage ranges, including their famous wax jackets and accessories. It’s the perfect place for city dwellers to find clothing for weekend excursions and for tourists to discover one of Britain’s most prized fashion companies.
Rooted in the North East of England, in the coastal town of South Shields, Barbour still has a factory there to this day, committed to making 100,000 of their iconic jackets of unmatched quality every year. Since its establishment in 1894, they have made history by making the first ever mail-order catalogue, dressing the Submarine Service during the war years, and creating the oiled cotton suit, which became the go-to uniform for British motorcycle competitors from the 30s to the present day.
The royal family has given their seal of approval to the brand and has granted them Royal Warrants for HM The Queen, HRH Duke of Edinburgh, and HRH Prince of Wales. Current Chairwoman Helen Barbour is the fifth generation of the family to run the business, succeeding her mother, who received a damehood for her services to fashion.
Though a heritage brand, it still thrives today, with celebrities such as Alexa Chung, Tinie Tempah, and Sarah Jessica Parker helping to give them the cool factor. They have stayed timeless and on-trend through several hugely successful collaborations with fellow design houses, including Temperley and Paul Smith Jeans, creating hype over limited-edition collections alongside their stalwart hero products.