Our mission is to showcase London’s West End to a discerning global audience via our WestEnd.com platform. This iconic destination is home to some of the world’s finest hotels, theatre productions, flagship stores, shopping streets, fashion brands, prime property and amazing restaurants.
Acquiring the definitive domain name and constructing a bespoke website was the first step on the journey, we have a way to go to get to where we envision our future.
We are constantly looking for ways that we can improve WestEnd.com, to create a seamless user experience for our visitors wishing to book hotels, theatre tickets and restaurants. Our current website has the ability to book luxury hotels and West End shows through our partners, in the future this will be more integrated into our own platform. We particularly like the slick booking systems used by Vegas.com and Broadway.com.
Another part of the vision for the marketing and promotion of WestEnd.com is to see our logo banners emblazoned on London buses and taxi cabs and to hear our adverts broadcast on the radio. We have already decided that we would like Joanna Lumley to do the voice over for our radio campaign, that’s on the to-do list to arrange.
We have our eye on many other creative forms of advertising and marketing, you’ll soon see our ads in GQ, Vogue, British Airways and Emirates magazines as well as across many forms of social media, watch this space….