Cookie Policy
Last updated: 15 May 2025
This Cookie Policy explains how WestEnd.com (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them.
By continuing to use our site, you agree to our use of cookies as described in this policy. You can withdraw your consent at any time using the preference controls on this site.
What are cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the site owners.
The cookies we use
We keep our use of cookies to a minimum. The table below lists every cookie set by this site and why.
| Cookie | Type | Purpose | Expires |
|---|---|---|---|
cookie_consent | Essential | Stores your cookie preference (accepted or declined) so we don’t ask again. | 1 month |
_ga | Analytics | Google Analytics. Distinguishes unique visitors by assigning a randomly generated identifier. Only set if you accept analytics cookies. | 2 years |
_ga_LETZ85VVVW | Analytics | Google Analytics. Maintains session state for the current property. Only set if you accept analytics cookies. | 2 years |
Analytics cookies
We use Google Analytics 4 to understand how visitors interact with our site - for example, which pages are visited most, how long visitors stay, and where traffic originates. This helps us improve the site over time. Data is aggregated and does not identify you personally.
Analytics cookies are only loaded after you explicitly accept them using the consent banner. If you decline, no analytics cookies are placed and Google Analytics is not loaded.
Third-party services
Our analytics are provided by Google. For more detail on how Google handles data, see the Google Privacy Policy. You can also opt out of Google Analytics across all websites using the Google Analytics opt-out browser add-on.
Changes to this policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review it periodically.
Contact us
If you have any questions about our use of cookies, please get in touch via our contact page.