Privacy Policy
Last updated: 15 May 2025
This Privacy Policy explains how Westend Online Ltd (“we”, “us”, or “our”) collects, uses and protects your personal data when you use this website. We are committed to handling your information responsibly and in accordance with UK data protection law.
Who we are
Westend Online Ltd is the data controller for personal data collected through this website.
| Company name | Westend Online Ltd |
| Company number | 11830247 |
| Registered address | 85 Great Portland Street, 1st Floor, London, England, W1W 7LT |
| Contact | Contact us |
What data we collect
Newsletter sign-ups
If you subscribe to our newsletter, we collect your email address. This is used solely to send you updates about West End shows, ticket offers and editorial content. You can unsubscribe at any time using the link in any email we send you.
Analytics data
If you accept analytics cookies, we collect anonymised usage data through Google Analytics 4. This includes pages visited, time spent on the site, and general location (country/city level). This data does not identify you personally and is used only to help us understand how the site is used so we can improve it.
Analytics cookies are only set after you explicitly consent. See our Cookie Policy for full details.
Contact enquiries
If you contact us directly, we may retain your name, email address and the contents of your message in order to respond to your enquiry.
How we use your data
We use the data we collect for the following purposes:
- To send you the newsletter you have subscribed to (lawful basis: consent)
- To analyse site usage and improve the website (lawful basis: consent, via cookie opt-in)
- To respond to enquiries you send us (lawful basis: legitimate interests)
We do not sell your personal data to third parties.
Third-party services
Google Analytics
We use Google Analytics 4 to collect anonymised usage statistics. Google may process data outside the UK. For more detail, see Google’s Privacy Policy.
Email marketing
Our newsletter is managed by a third-party email provider. Your email address is stored on their platform and used only to send you the newsletter. You can unsubscribe at any time.
Ticket links
This site links to third-party ticketing platforms. When you follow those links and purchase tickets, you are subject to the privacy policies of those platforms. We do not receive or store any payment or booking information.
How long we keep your data
- Newsletter: we retain your email address for as long as you remain subscribed. On unsubscription, your data is removed within 30 days.
- Analytics: anonymised usage data is retained for 14 months in Google Analytics, after which it is automatically deleted.
- Enquiries: correspondence is retained for up to 2 years.
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict processing of your data
- Withdraw consent at any time (this does not affect the lawfulness of prior processing)
- Lodge a complaint with the ICO at ico.org.uk
To exercise any of these rights, please contact us via our contact page.
Security
We take reasonable technical and organisational measures to protect your data against unauthorised access, loss or disclosure. Our website is served over HTTPS.
Changes to this policy
We may update this Privacy Policy from time to time. We encourage you to review it periodically. Material changes will be noted on this page.