The Tommy Hilfiger store on Regent Street serves up American cool to Londoners, proving that it’s a style for everyone. Since 1985, the brand has been playing on their preppy sportswear aesthetic and making it desirable for every generation since. Most recently, their ongoing collaboration with Gigi Hadid has caused a storm on social media and sent fashion followers flocking to the store, while their New York Fashion Week show remains a key highlight on the schedule.
Stocking womenswear, childrenswear, and menswear, including their popular denim and tailored collections, you won’t be disappointed with the choice. If you buy one thing from Tommy Hilfiger though, make it one of their classic logo sweaters featuring the red, white and blue Tommy flag, an item guaranteed to be pulled out of your wardrobe time and time again.
Originally a purely menswear brand, its success helped the designer label to expand into other categories over the years, including their popular licensed lines across fragrance, sunglasses, watches, and footwear, making their signature style available to everyone. Tommy Hilfiger himself is, to this day, Principal Designer, having launched his first fashion business while still in high school, and overseeing the growth of his own-name brand from a fledgling to an international icon worth $6.5billion.
Tommy has also used his success to help others too and set up the TommyCares organisation to help fund causes close to his heart. Some of the charities to benefit from the programme include Save The Children, Autism Speaks and the World Wildlife Fund. Through the company’s sustainability initiative, they are also working towards their goal of creating their clothing in a more environmentally and socially responsible way. Tommy Hilfiger is committed to its cruelty-free policy too and does not use fur or angora in its collections.