Beloved American brand Kate Spade made a quiet entrance to British shores but now proudly has a brightly lit shop on Regent Street, full of its fun-filled fashion. Its largest store in Europe opened in 2016 and is its only branch in the UK to offer kidswear, alongside women’s clothing, accessories, leather goods, tech accessories, eyewear, jewellery, shoes, and home décor.
This is the fourth UK store for the New York born-and-bred brand but none have been this ambitious, or quite encapsulated the spirit of the label, as much as the Regent Street offering. In the former Esprit site, 4,000 square-feet has been transformed into luxe-girlie heaven with flashing neon signs, bouquets of flowers, and a winding staircase with a black and white stripe backdrop; the vision of architect Househam Henderson. True to its heritage, the upstairs is kitted out as a New York apartment with a patio area that displays the American fashion capital’s famous skyline.
The company, which received notable attention after mentions in hit TV show Sex and The City in the early 2000s, aims to create fashion which accents their customers’ interesting lives, and inspire adventure at every turn. The London palace of the Big Apple princess certainly achieves this through its multi-room design which encourages visitors to explore every corner.
Whilst its roots lie in the all-American spirit, Kate Spade has shown a love for the British girl too, with its current Creative Director, Deborah Lloyd, is a graduate of the Royal College of Art who hails from Plymouth, and model Jourdan Dunn fronting campaigns for them. Both were in attendance at the glittering launch party for the West End store alongside Naomie Harris, Natalie Dormer, and Daisy Lowe.