Amongst the list of high street department stores on Oxford Street, House of Fraser brings a fashion-forward approach across multiple floors. Top brands available include Aspinal of London, Barbour, Armani Jeans, Hobbs, Levi’s, Ted Baker, Vivienne Westwood, and Fred Perry across fashion for men and women, and Urban Decay, Lab Series, Benefit, Bobbi Brown, and Baylis & Harding in the beauty hall. A range of quality brands are also available in the childrenswear and homeware departments.
Founded in Glasgow in 1849, the Scottish retailer has had a presence on London’s world-famous street since 1935, proving its weight against its neighbouring competitors and growing to a company that now has over 60 stores across the country.
The men’s department is a particular highlight at the Oxford Street outpost, offering the largest selection of any of its branches. The home department is also the only place in the UK you’ll find the revival of Biba, the iconic 1960s British label pioneered by Barbara Hulanicki, who still offers creative consultancy to the interior decoration collection.
As well as offering beauty products to take home, a number of treatments are also available in store including manicures, pedicures, a brow bar, a Nails Inc bar, and eyelash, skincare and bodycare services. Helpful staff are also on hand to help you with bra fitting and personal shopping.
For regular customers, the recognition reward card allows you to collect points when you shop across the departments to spend at a later date. You’ll also be treated to offers and events just for loyalty card holders.
When you need to recharge your batteries, the tea terrace on the top floor offers a moment’s peace in quintessential British style. Teas, coffees, cakes, and light bites are served on pretty china amongst a quaintly decorated café setting.