Fans young and old flock to The Disney Store on Oxford Street to add to their collections of official merchandise. From cuddly toys, to dressing up clothes, to collectibles, you’ll find the perfect gift for a Disney fan or something for yourself with your favourite character on it. As well as classic figures such as Mickey and Minnie Mouse, Winnie the Pooh, and the Disney Princesses, you’ll find areas dedicated to the latest film releases, as well as Star Wars and Marvel.
An attraction for locals and tourists alike, the store, opened in 2011, is the biggest of its kind in Europe. It covers 8,200 square-feet and is spread across two floors. Its most spectacular feature is the 28 feet tall castle in the centre of store which is sure to light up children’s eyes as soon as they walk through the doors. The flagship begins each day with an opening ceremony at 9am, where a child will be selected to open the barrier with a giant key, before watching Tinkerbell spread her magical pixie dust over the castle. It’s a spectacle not to be missed if you’ve brought the family to London on holiday.
You’ll be immersed in the world of Disney with animated trees, an interactive Disney Princess Magic Mirror, cartoons playing on the wall, and your favourite theme tunes playing all day. There’s even a life size replica of Cinderella’s coach, the perfect photo opportunity to remember your day. Keep an eye out for fun in-store events taking place every day in the Disney Store Theatre. These include quizzes, dance like your favourite character lessons and animation workshops to give you a taste of behind-the-scenes at Disney, all completely free of charge and always hugely popular.