If you want a luxury watch, you go to the Swiss, and if you want a luxury watch on Mount Street, you go to Parmigiani Fleurier. Every timepiece available from ‘Atelier Parmigiani’ is made in house with premium horological experience and perfectionist attention to detail.
Their dedication to mechanical know-how is proudly on display in the store with a workshop, not at the back of the store, but right at its heart for every visitor to see and experience. It’s an education and an honour to be able to see exactly what goes into the making of a Parmigiani Fleurier watch before you browse the cabinets around the workbench to pick the one for you, so make sure you allow plenty of time for your visit.
Elegance is at the core of the interiors choices, with pin oak, striped wood, sandstone parquet, weathered bronze, silk curtains, and velvet seats enhancing the opulent Mayfair flagship, one of just three worldwide. A gilded skylight above the watchmaker’s bench provides natural light for the best possible working conditions, a key part of the design created by architects CA&CO under the direction of Thierry Conquet.
Established in 1996, the watchmaker, named after its founder Michael Parmigiani and the hometown of its headquarters, brings a more modern approach to design than many traditional Swiss horologists, whilst still cultivating passion and respect for the craft. They create watches for men and women, as well as exceptional clocks, and have continually innovated to reach incredible feats. Such achievements include the Hegirian Calendar which works to the lunar calendar, and the Tonda 1950 Tourbillon, the world’s flattest flying tourbillon.