Opening in 2012, Oscar de la Renta found the perfect 3,000 square-feet home for their first London store on Mount Street after a three-year search. A red-carpet favourite, the American couture house transformed a Nicky Clarke hair salon into one of the most luxurious boutiques on the row.
With tall windows framing the store on both the Mount Street and Berkley Square sides of the building, it is a light and airy space other stores in the area have struggled to replicate as a result of the listed period buildings. The three stories house daywear, fragrances and handbags on the ground floor, formalwear and footwear upstairs, and childrenswear and homeware downstairs, alongside their dream-making bridal collection.
In-keeping with the brand founder’s place of birth, the choice to use luxurious Dominican coral stone on the walls by New York designers Meyer Davis Studio is no coincidence. Paired with glossy, white anigré wood fixtures, it is pristinely chic and glamorous. The idea was to use materials which look as though they have been bleached by the sun and allow the products to stand out, no matter what is in season. Large video screens display the latest Oscar de la Renta runway shows, bringing the collections to life.
The brand has undergone a number of changes in recent years, following the passing of Oscar de la Renta in 2014, who looked after the brand until his death. Still, his dedication to true couture (having trained under Cristóbal Balenciaga) and affinity for dressing the most glamorous women, including Jackie Kennedy, Audrey Hepburn, and Princess Diana, lives on with his son-in-law as CEO and long-time employees Laura Kim and Fernando Gracia as Co-Creative Directors.