Carolina Hererra brings a relaxed version of her American society label to Mount Street with the CH Lifestyle boutique. Opening in 2010, it was one of the first fashion names to arrive on the street, as well as the first UK presence for the brand, and helped transform it into the shopping destination it is today.
Worn by the crème-de-la-crème, including Anna Wintour, Meryl Streep, and supposedly Jackie Onassis’ favourite label, the brand shot to fame in 1981 as a result of the founder’s celebrity social circles. Today, it is run by Carolina Hererra with her daughter and encompasses womenswear, menswear, childrenswear, jewellery, shoes, and handbags. The Mount Street store stocks the CH diffusion line for men, women, and children, which takes a more casual approach to the preppy American look perpetuated by the designer. While you won’t find couture here, Carolina Hererra is known for her love of a crisp white shirt so go in the hopes of finding a classic.
The Venezuelan-born founder has had a long-standing personal relationship with London. Her first memory of the city is visiting the Tower of London as a child. Her hotel of choice is nearby Claridge’s, which has given her a sharp eye for the Mayfair landscape, and why she was so keen to set up shop on Mount Street.
Even if Londoners had to wait until 2010 for a standalone store to arrive in the UK, they were certainly familiar with the label’s perfume range, which has been one of the brand’s biggest successes. Fragrances for both men and women are available at the CH boutique for those who wish to dip their toes into the Carolina Hererra lifestyle before coming back to take the plunge.