Dior opened its first beauty-only destination in the UK in Covent Garden, hailed by Vogue as one of the most exciting store launches of 2013. Situated in the covered market, it serves fans of the luxury fashion house hoping to own a little piece of the brand and make-up, skincare, and fragrance aficionados who come for their cult classics, beauty editor’s favourites and catwalk tried-and-tested products.
A feast for the senses, devotees can go to town at the nail bar, delighting the eyes with an array of on-trend colours, discover the science behind their skincare for better feeling skin, and sample their infamous J’adore and Miss Dior perfumes to fill your nose with beautiful aromas. This is the luxury world of Dior presented in an accessible, non intimidating way.
The French couture maison invites customers to try a 15-minute ‘flash service’ with their experts to master the perfect pout, boost your complexion, or enhance your eyes with a mini tutorial. Full make-up services are available by appointment at a fee redeemable against any purchases. Choose from a made-to-measure makeover designed to create something uniquely you, special occasion make-up to complete your outfit, or create your wedding-day look. If you want to learn how to recreate the looks for yourself at home, book in for one of their make-up lessons, either individually or get the group together and enjoy your class over champagne in their private suite. Those on the search for their signature scent can arrange for a 30-minute consultation with their fragrance expert to introduce you to the Dior universe through an olfactory experience.
Filled with chic, glossy black stands, giant lightboxes, and the latest campaign imagery, you’ll feel like you’re backstage at Paris Fashion Week with access to the artist’s make-up bags and expert advice.