For everything you need for the Dior look from head to toe, daytime to night time, the New Bond Street boutique comes fully kitted out.
Whether you have a red-carpet event that requires their most breath-taking couture, or you want to replace your favourite fragrance, or pick up some beautiful jewellery for a loved one, you’ll find it all under the roof of one London maison.
Star architect Peter Merino, whose work can be spotted in many Bond Street stores, has created a French fashion mecca in hues of grey, pale turquoise and pink that took four years to plan and build. Silk carpets and neo-Louis XVI furniture contribute to its grandeur, designed to evoked the feeling of being in a Parisian hôtel particulier.
For men, the ground floor offers a demi-mesure service in the Dior Homme boutique, the first of their UK stores to offer this, while the personalised touch is also available in the perfumerie which creates bespoke fragrances as well as selling La Collection Privée Christian Dior. The tea on offer to guests is also inspired by the French fashion house’s perfume range for the full brand experience.
The Dior maison is one of the biggest boutiques on Bond Street, and their largest UK store, covering four floors and featuring further departments for baby and childrenswear, homewares, a shoe gallery and no less than three VIP shopping salons. Each department is connected via the light-frenched marble staircase decorated by an unusual animated mural by visual artist Oyoram.
Catering to Dior fans from around the world who gather on the cosmopolitan streets of London, the languages spoken by the staff include Russian, Arabic, French, Italian, Portugese, Mandarin and Cantonese.