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Superdry

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BRAND

Adding to the line-up of Regent Street’s many flagships, you’ll find the biggest Superdry store in the world here. Offering up their take on American casualwear fused with British and Japanese influences, there’s plenty for men and women. Well known for their practical outerwear with a fashionable edge, you’ll also find a full ready-to-wear line, accessories and shoes at this branch. The different sub brands housed within the store cater to every facet of your wardrobe from the sportswear line to Cult Studios, which offers a premium line of casualwear in luxe fabrics, and SDX which takes inspiration from cool, youthful looks straight from the streets of Shibuya.

The massive, four-storey flagship is decked out with a rugged, industrial vibe. Walk under the orange flag with the brand’s instantly recognisable English and Japanese logo and you’ll enter a dimly lit warehouse setting with stripped wood floors, steel metalwork and vintage details such as the marine search lights which were repurposed from Suez Canal boats and a 1930s railway carriage chassis.

Founded in Cheltenham, UK, in 1985, the brand started life as a small chain of stores specialising in vintage-inspired clothing. Founder Julien Dunkerton then met James Holder, the creator of Bench clothing, and they partnered on a new line of clothes to be sold in the store. Combining Julien’s passion for quality clothes with vintage washes and James’ knack for interesting graphics, the success of this label transformed the small business into a global brand that’s loved by people from all walks of life today.

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STORE
DETAILS

Store details

Contact Details

Address: 103-113 Regent Street, London
Email: in**@su******.com
Phone: 020 7440 5100
Website: www.superdry.com

Opening hours

Monday: 11am – 7pm
Tuesday: 11am – 7pm
Wednesday: 11am – 7pm
Thursday: 11am – 7pm
Friday: 11am – 7pm
Saturday: 11am – 7pm
Sunday: 12am – 6pm

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Featured stores on Regent Street

A West End shopping trip isn’t complete without a stroll along Regent Street so check out more stores full of surprises. Which designer brand has a luxe café in-store? Which label houses a wall made of 14,000 plants inside? And where can you have a children’s party among seven floors of toys? Read on to find out.

Burberry

121 Regent Street

Watches of Switzerland

155 Regent Street

Karl Lagerfeld

145 - 147 Regent Street
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  • Karl Lagerfeld
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  • The North Face
  • Tommy Hilfiger
  • Watches of Switzerland
  • Regent Street

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