Ralph Lauren

In a three-storey, ‘East Coast country home’ outfit on Regent Street, Polo Ralph Lauren’s European flagship provides its signature Ivy-league styles in a preppy setting. The more affordable line from the American designer classic carries clothing and accessories for women, men, and children.

Catering for all occasions for the prim and proper dresser, downstairs hosts casualwear for men, while formal suiting can be found on the ground floor, alongside country casuals and the Polo Sport range. The first floor offers womenswear, including handbags, footwear, and active wear, and the irresistibly cute children’s collection.

The store, which sits on the corner with New Burlington Street, also hosts a world-first Polo Custom Shop on the lower ground floor. Shoppers can make their polo shirt, cap or blazer extra special by having it personalised. Create your own family crest using your initials and a choice of emblems, including a British bulldog and corgi especially for the London audience, and have it embroidered on your new purchase.

Next door you’ll find Ralph’s Coffee & Bar, the brand’s first eatery in the UK, for those who want to soak up even more of the American-dream lifestyle. Following in the footsteps of their hugely popular dining venues in New York, Chicago and Paris, it serves their custom blend coffee and traditional American cocktails, as well as light sharing plates and afternoon tea, in an equestrian themed setting.

Ralph Lauren is in good company with several American neighbours on the street including Michael Kors, Kate Spade, and Coach. Upon the opening of the flagship Ralph Lauren said, “The English way of life, the way it blends modern innovation with an innate appreciation for tradition, has always inspired me.”